The Official RJWestmore Blog

Social Media is not just for social interaction anymore.

While some might think that websites like Twitter are only good for tracking celebrity exploits, they are proving incredibly useful for disaster preparation and emergency management.
For example, FEMA is adopting social media websites to share information about disasters and coordination efforts. Created in response to the successful use social media following the Haiti earthquake in 2010, the FEMA initiatives aim to harness the power of social media to spread life-saving, instantaneous information.

Social Media in Action

During the recent floods in Australia, social media sites such as Twitter and Facebook were instrumental for organizing-efforts. The emergency services in Queensland relied on social media sites for real-time updates on conditions in different areas. This data was used to allocate limited resources and aided in overall disaster planning.

The Australia floods highlighted the particular strengths of Facebook and Twitter, the two most popular social sites. Twitter proved most valuable as a way to spread information very rapidly and widely. During the floods, there were an estimated 1,200 flood-related status updates to Twitter “Tweets” per hour. The short (140) character lengths and ability to quickly “follow” those who were posting pertinent information allowed many residents to stay safe.

Facebook was utilized for providing more detail and acting as a way to manage relief activities. One of example of this occurred when an area animal shelter was at risk of flooding. Facebook was used to find homes for all of the displaced animals.

In all instances of the use of social media in disasters, the public becomes a valuable resource for helping the efforts of emergency management professionals. Acting as “first responders,” the general public can provide immediate information which can be used to affect the routing of emergency supplies and other emergency management efforts.

For emergency management officials, it’s important to keep an eye on the information flowing from the social media universe. Any grossly erroneous information should be quickly rebutted from official sources since one downside to the speed of social media is that misinformation can proliferate. So it’s important to monitor the social conversation. According to a Red Cross survey, 69 percent of respondents fully expect emergency management agencies to actively monitor and respond to emergency requests via social media sites.

Another recent use of social media was during the January blizzard that affected the Midwest. In Chicago, road clearing management personnel posted real-time progress of plowing efforts using phones or tablet devices. The National Weather service was also involved, through its efforts in spreading alerts through Twitter and Facebook.

Social media use during the floods and other disasters also act as aggregators of public sentiment and concern. Officials can use social media data to prepare official videos or flyers that address particular needs.

Usage of social media is a great medium for members of the general public and official emergency agencies to work together for the common good. By responsibly using the platform, the public can quickly learn what is happening and where they can go to help, while emergency officials can discover where to send rescue teams and allocate resources.

When a disaster strikes, prior planning and clear decisive action can help save lives.  For the latest emergency management training for facility/building managers, contact RJ Westmore, Inc. Our new Version 2.0 e-based training system offers the best emergency training system with automated and integrated features. Visit RJWestmore.com for more information and remember to BE SAFE.

Will you and your family be ready if disaster strikes?

Planning for an emergency is a project for the entire family. Get your children involved in preparedness to help them understand how important it is to be prepared and encourage them to remain calm under duress. Emergencies could, potentially, happen when you are away and the kids are home. So be sure the babysitter knows the emergency plans, as well.

Earthquakes. Floods. Fire. If one of these strikes, will your family be prepared?

The first step is to identify and focus on the types of events that might occur. Fire happens no matter where you live. Earthquakes are more regional, but remember; some places you wouldn’t think about have had earthquakes. Floods are more common in some areas than others. So, if your home is located in a floodplain, be sure you establish emergency plans to share with your relatives and neighbors.

So how exactly can you get your kids involved?

• Do a home hazard scavenger hunt to identify dangerous objects. Check every chest of drawers and other large furniture to make sure everything is well-secured to a wall. What about paintings and other loose items? Imagine an earthquake. What could, potentially happen to your possessions?

• Make an emergency kit! FEMA has a great online matching game that allows children to visualize the key components of an emergency kit. Don’t forget the flashlights and canned goods!

• After you have squared away your kit, it is time to make a plan! Again, we recommend that you get your children involved. The plan should be written out. But you can also include some simple graphic designs, clip art or photos into the plan to make it easy for younger kids to understand. Here are some key points to cover.

• Identifying information about each family member
• Phone contact information. Provide multiple numbers including the addresses of relatives who live far away in case the emergency has knocked out local communications. Put copies of photos in the plan so they can be easily distributed if someone is missing.
• Make sure everyone understands escape routes from the home and the group meeting area.
• Large families can enlist older kids as “watchers” over the younger ones
• Ready.gov has a good emergency plan template

After a disaster, you will need to make sure all of your family members are accounted for and healthy. Then, it’s time to contact agencies such as your local Red Cross and to keep watch on alerts from FEMA.

With proper planning, you can help ensure your family’s safety in case of real emergency. Involvement of all family members is crucial. So RJ Westmore, Inc. recommends that you make your plan today. BE SAFE.