The earthquake and ongoing nuclear disaster in Japan brought unimaginable destruction to all facets of the country. Calamities of this magnitude also show people’s ability to give and the global concern for those in trouble. For our part, we would like to provide information about how to make donations to help. We would like to encourage you to contribute to the Japanese relief efforts and also share some thoughts about the ways that technology and social media are changing communication and fundraising efforts following natural and manmade disasters.
While the donations have been pouring in, they still fall well below similar donation levels given for Haiti and Hurricane Katrina. A week after the devastating quake, donations reached $87 million for efforts in Japan, compared to $275 million in Haiti and $522 million for Hurricane Katrina. With millions of Japanese citizens are without power or ready-access to food, more donations are needed to provide just basic necessities.
Organizations such as Charity Navigator or GuideStar provide information about how individuals can give to the charity organizations that use donations most efficiently. These websites also detail those organizations that pool together donations to be used for disasters when needed. This is helpful since, in some past disasters, nonprofit groups end up with an overflow of funds that they are required to spend on specific relief efforts even if those monies might be better used elsewhere.
Easy ways to donate to reputable charitable organizations using the latest technology:
- Mobile phone users can text “redcross” to 90999 to give a $10 donation to help the Red Cross’ efforts in Japan and throughout the world.
- You can donate online through World Vision.
- Contribute via web, traditional mail or wire transfer to Samaritan’s Purse.
- Save the Children is accepting $10 donations via PayPal, Amazon Payments or Google Checkout, or by texting JAPAN to 20222. The organization provides needed food and medical care for children in need throughout the world.
Be careful of scams! Unfortunately, some unscrupulous people try to exploit other’s suffering. So be very wary of replying to any incoming text messages that request credit card information or other financial information.
Technology in Action
In addition to enabling faster and easier donations, social media proved useful for rescue efforts and to quickly spread vital information.
- While mobile phone lines were overloaded during and after the quake, sites such as Twitter, Facebook, and Skype chat worked well and provided vital communication links.
- A schoolteacher in England reported chatting with her young cousin in Japan after the quake via Facebook chat. The child couldn’t reach their parents a few miles away, but was able to communicate quickly with a relative on the other side of the world.
- In the hours immediately following the tsunami and subsequent earthquakes, 50,000 people in Japan downloaded a Smartphone flashlight application, which they purportedly used to navigate through rubble.
Technology is opening new avenues for finding lost loved ones and learning more about the latest problems.
- Google launched a Google Person Finder tool to locate people who are searching for loved ones. After the Red Cross’ Family Links site was overloaded, Google stepped in to help. Searchable in both English and Japanese, the site provides information for specific people including photographs and updates on their well being.
- Twitter Hashtags (#) including #prayforjapan, #tsunami, #japan, and #textREDCROSS are providing a steady stream of information for victims and loved ones in real time.
As helpful as technology and mobile communication have become, it’s important to remember that these tools can be positive influences to help us quickly connect with people during a disaster as well as a potential tool for criminals to exploit. So be wary of posting too much information about your personal and professional activities online, or you risk alerting thieves when your home is vacant. This is just one example of how proper planning and careful attention to detail is crucial for safely managing situations when disasters strike.
For the latest emergency management training for facility/building managers, contact RJ Westmore, Inc. Our new Version 2.0 e-based training system offers the best emergency training system with automated and integrated features. Visit RJWestmore.com for more information and remember to BE SAFE.
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